Name
[Main Stage Keynote] Switching to a First-Party Data Strategy in the Third-Party Cookie Apocalypse
Date & Time
Thursday, August 18, 2022, 11:35 AM - 12:00 PM
Speakers
Description
Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue! Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to:
- Apply 3 key mandates to your CX initiative
- Shift your data strategy from third-party to first-party
- Leverage key MarTech to power more comprehensive marketing campaign
Join Link
Session Type
Breakout
Sponsored by:
Resources
On-Demand
Yes